点废成绿 GREENING THE BEIGE

点废成绿 Greening the Beige (GtB) is an eco-minded arts collective and not-for-profit community network dedicated to nurturing awareness of environmental issues. 点废成绿 GtB promotes and celebrates earth friendly artists and organizations in Beijing.

GREEN QUOTE OF THE DAY

"Why are we being forced to choose between the economy and the environment? We tend to forget that without an environment we would not have an economy, as everything we consume and I mean everything comes from our environment."

~ Franke James (contemporary artist, photographer, writer)

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Can Eco-Style be mainstream in China?

This coming Friday I'm holding an event in support of Greening the Beige 3's Grand Finale Fashion Show. 2 of the designers and a successful make-up artists will join me to discuss their experiences using green products and materials and sustainable methodology along with their views of the consumers' mindset when choosing green or eco-fashion.

As local designers gain prominence what ideals will they hold on to when seeking their billion strong customer base.

Eco=Chic 3: RELOVED - RELOVED promo

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