点废成绿 Greening the Beige (GtB) is an eco-minded arts collective and not-for-profit community network dedicated to nurturing awareness of environmental issues. 点废成绿 GtB promotes and celebrates earth friendly artists and organizations in Beijing.
"Why are we being forced to choose between the economy and the environment? We tend to forget that without an environment we would not have an economy, as everything we consume and I mean everything comes from our environment."
~ Franke James (contemporary artist, photographer, writer)
Beijing's landfills are getting full fast! Reduce the "trash" you throw away by purchasing products with minimal packaging. Look for reusable, recyclable, and biodegrable items and remember to carry your reusable shopping bags!
On the opening day of RE-ENERGIZE Beijing!, Greening the Beige installed a trial version of the Bird's Eye View art project in the Cable 8 Creative Culture Center.
Photos of Bird's Eye View project in Beijing
The Bird's Eye View is an international network of art installations in support of 350, a grassroots movement for the reduction of carbon emissions. This project hopes to inspire a sense of global unity for this movement, symbolizing a desire for a broadened perspective on environmental crisis, and its resolution by world citizens.
Created from recycled and re-used goods, the Bird’s Eye View project gives otherwise disposable materials a second life, and inspire ideas for recycled art forms, and creative ways to re-use objects ordinarily thrown away. When viewed from above, each installation composes the number 350.
In Beijing, Greening the Beige used issues of the Beijinger and beijingkids magazines as primary materials for this project.
Since its start last October, the Bird's Eye View has been installed on roofs from the US to the Congo. As world leaders meet at the Cop 15 United Nations Climate Change Conference this and next week, Greening the Beige hopes that this installation and other actions will urge world leaders to sign an ambitious, fair and legally binding climate treaty that significantly reduces global greenhouse gas emissions within the next 8 years.
