点废成绿 Greening the Beige (GtB) is an eco-minded arts collective and not-for-profit community network dedicated to nurturing awareness of environmental issues. 点废成绿 GtB promotes and celebrates earth friendly artists and organizations in Beijing.
"Why are we being forced to choose between the economy and the environment? We tend to forget that without an environment we would not have an economy, as everything we consume and I mean everything comes from our environment."
~ Franke James (contemporary artist, photographer, writer)
Beijing's landfills are getting full fast! Reduce the "trash" you throw away by purchasing products with minimal packaging. Look for reusable, recyclable, and biodegrable items and remember to carry your reusable shopping bags!
10:10 was initially launched as a UK campaign on the 1st September 2009, but on that very first day they received an email from Malaysia: "Hi! I'd love to start a 10:10 campaign here. What do I do?".
Over 100 enquiries followed in the next few months, until it was finally decided they had to go global.
Since then, 10:10 has taken off in 40 countries, and there are new hubs gearing up all the time. And its now official -- Greening the Beige has joined the 350.org China Working Team to plan a very great, GREEN, event right here in Beijing!
More news is coming very, very soon...If you're interested in getting involved with us in Beijing, GtB would love to hear from you! Email all enquiries to info@greeningthebeige.org
In the meantime, find out how 10:10 all began, or read on for some highlights of the 10:10 Global journey so far here.
